Daniel R. Whitfield
Licensed Florida real estate broker, in Central Florida commercial brokerage since 2006. Handles investment sales and landlord listings, and signs off on every representation agreement the firm writes.
Section 01
Services and fee schedule
Published rates, so you know what representation costs before you call. Commissions on leases and sales are quoted per transaction and confirmed in writing in the listing or representation agreement.
| Service | What it covers | Fee |
|---|---|---|
| Landlord representation | Listing and marketing of vacant office, retail or industrial space; showings; tenant screening; lease negotiation through signature. | 4–6% of lease value |
| Tenant representation | Requirement workup, market survey of available space, tours, proposal comparison and negotiation of terms and build-out allowance. | Paid by landlord |
| Investment sales | Sale of leased commercial property: rent roll and expense review, pricing, confidential marketing, offer negotiation and closing coordination. | 5% of sale price |
| Lease renewal & renegotiation | Review of an existing lease before option deadlines, market rent comparison, and renegotiation of rate, term and escalations with the landlord. | $1,850 flat |
| Broker price opinion | Written value opinion on a commercial property with comparable leases and sales, delivered in five business days. | $650 |
| Property marketing package | Floor plan drafting, photography, flyer and listing syndication for an owner marketing space without full representation. | $1,200 |
Fees above are our standard schedule. Multi-building portfolios and long-term listing agreements are quoted individually.
Section 02
How an engagement runs
The same four steps whether you are filling a vacancy or looking for one.
1
Requirement call
Thirty minutes on the phone or at your site. Square footage, use, power and loading needs, budget, and the date you have to be operating.
2
Market survey
We pull every qualifying space or comparable tenant in the submarket, verify availability and asking rate with the listing side, and send you a written survey.
3
Tours and proposals
We walk the shortlist with you, then put competing proposals side by side: base rent, escalations, CAM, free rent and tenant improvement dollars.
4
Negotiation and signature
We negotiate the letter of intent, coordinate the lease or purchase contract with your attorney, and stay on the file through occupancy or closing.
Section 03
Who handles your file
Three licensed people, all in the Avalon Park office. The broker who takes your first call is the one who negotiates your deal — nothing is handed off to a call center or referred out to another firm.
Marisol Cabrera
Runs tenant representation for office and medical users east of downtown Orlando. Bilingual English and Spanish, and does the market surveys and tour scheduling.
Kevin Osei
Covers warehouse, flex and small-bay industrial along the 417 and 408 corridors. Handles clear-height, dock and power verification before a client spends a morning touring.
Section 04
What clients say
Recent leasing and sales clients in the Orlando metro.
“We had eleven weeks left on our option deadline and no idea the market had moved. They pulled comparable leases in our own park, went back to the landlord, and we renewed almost two dollars a foot under the renewal notice we had been sent.”
Priya Raghunathan · Office tenant, Waterford Lakes, Orlando
“Two retail bays sat empty for seven months with our previous listing agent. These folks re-shot the space, fixed the floor plan on the flyer, and had a signed lease on both units in under ninety days.”
Anthony Delgado · Retail landlord, East Colonial Drive, Orlando
“I needed twelve thousand square feet with a dock and three-phase power, and I needed it before my equipment shipped. They verified the power at four buildings before we ever drove out, which saved me a full week.”
Rachel Kimbrough · Industrial tenant, Alafaya / SR-417 corridor
Section 05
Talk to a broker
Tell us the space you need or the space you need filled. We answer email the same business day.
- Firm
- COMMERCIAL SALES AND LEASING SPECIALISTS, LLC
- Office
- 3662 AVALON PARK E. BLVD.
SUITE 201
ORLANDO, FL 32828 - [email protected]
- Office hours
- Monday to Friday, 8:30am – 6:00pm
Saturday by appointment
Closed Sunday - Service area
- Orange, Seminole and Osceola counties, Florida